maxs chicken | Manila On Sale

With Father’s Day nearing, Max’s Restaurant, your go-to for every kind of celebration, is offering two delicious bundles for advance delivery. Make every kind of Dad feel extra special by surprising them with early feasts from the Father’s Day Bundles. For only PHP 2,250, one order comes complete with Max’s iconic Sarap-To-The-Bones® Whole Fried Chicken, regular Pancit Canton, Kare-Kare, Rice, one (1) Liter of Pepsi, and Max’s Corner Bakery’s Chocolate Message Cake. You can also opt to order a bundle without the Kare-Kare.

Schedule an advanced order for June 18-19 and get an extra treat of Lumpiang Shanghai or Sizzling Tofu, or for June 20 to get a Bar Chow Platter or 2 Cans of Beer*, all for FREE. That’s double the surprise for a memorable Father’s Day to the Max!

All photos and text courtesy of the brand’s social media pages unless stated otherwise.

FROM SARAP-TO-THE-BONES® TO SARAP-IN-A-BUN: SAVOR MAX’S ALL-TIME FAVORITE CHICKEN, NOW IN A SANDWICH

Max’s Restaurant has done it again with a classic reinvention of its all-time favorite Sarap-To-The-Bones® fried chicken: introducing Max’s Fried Chicken Sandwich!

The classic Max’s fried chicken is undoubtedly well-loved by Filipinos across all generations. Although, not a lot of people know that the truly original way that this Filipino classic was first consumed all the way back in 1945 was with fresh, hot rolls on the side. As a throwback to its roots, you can now treat your taste buds to a Sarap-In-A-Bun chicken sandwich.

What’s inside? A filleted version of Max’s iconic juicy, no-frills fried chicken seasoned and spiced the signature Max’s way. Now, it wouldn’t be a true Max’s experience without the trademark blend of banana ketchup and Worcestershire sauce, and that’s what’s drizzled over the chicken meat to add tang. Pickled cucumbers and shredded cabbage are then generously spread from top to bottom in between two buttery brioche buns to complete this flavorful and filling experience.

“Creatively re-engineering our Sarap-To-The-Bones® fried chicken to a sandwich puts us forward in providing our customers with more delightful ways to feast over classic local dishes that have stood the test of time,” says Max’s Restaurant Head Culinary R&D Chef Adrian Azurin. “It’s Sarap-In-A-Bun, literally, with our hero fried chicken, now in a format that’s perfect for today’s adventurous, mobile consumers. We specially curated the blend of banana ketchup and Worcestershire sauce to stay true to the authentic Max’s experience. The pickled cucumbers are not something usually associated with our fried chicken, but we love how their tartness makes each bit surprisingly fresh and zesty.”

With the new Max’s fried chicken sandwich, you’ll be surprised by just how filling one bite can be. It’s also served with a side of Max’s sweet potato fries and a garlic mayo dip, making it even more satisfying for every diner’s appetites.

“Just one plate is an explosion of flavors. We’re proud to turn an everyday snack into every diner’s main course with the perfect meat-to-bun ratio, and toppings and condiments that make the whole dish shine,” adds Chef Adrian.

For 75 years, Max’s has continuously catered to the changing appetites of its diners with its product innovations, while also staying true to its culinary heritage built on Filipino values.

“Since 1945, Max’s has become the tradition and institution that it’s known to be now because of our founders Maximo Gimenez and Ruby Trota’s humble beginnings of befriending American occupation troops stationed in Quezon City and serving our Sarap-To-The-Bones® fried chicken with hot, fresh dinner rolls,” says Max’s Restaurant Marketing Director Mark De Joya. “Our new fried chicken sandwich is a loving, respectful tribute to that. We believe this demonstrates the ability of our brand to balance both its history and heritage with new formats, flavors, and experiences that make Max’s forever relevant across generations.”

Indeed, everyone will come running to their nearest store and savor a massive bite of Max’s Fried Chicken Sandwich, available starting March 9 for only PHP249.

All photos and text courtesy of the brand’s social media pages unless stated otherwise.

A UNIQUELY PINOY CHRISTMAS WITH NEW DISHES AT MAX’S RESTAURANT

When it comes to the holidays, no one celebrates it better than Pinoys. In fact, we are known to have the longest Christmas season in the world kicking off in the -ber months when the fun starts and the countdown begins. As Christmas day is fast approaching, Max’s Restaurant offers the Philippines sumptuous new treats that will truly ignite your festive spirits—the new Nilagang Pasko and Bibingka Cheesecake!

Uniquely Filipino traditions are very much alive especially during Christmastime as Pinoys start organizing reunions with families and friends as early as September. This year, make the festivities twice as merry, vibrant, and colorful with the new Nilagang Pasko, Max’s own take on the well-loved pochero dish. Dig into a tender trio of beef bulalo, cured meat, and chicken submerged in a rich annatto oil-infused broth with potatoes, pechay, squash, sweet potatoes, green beans, and saba banana. Partnered with eggplant salsa, this dish will certainly light up your Christmas dinners.

Come together and reminisce the good times with the people who matter in your life, because Nilagang Pasko is also available for sharing with the Holiday Classics Supreme Bundle—a jubilant spread consisting of one (1) hearty bowl of Nilagang Pasko, one (1) regular whole Sarap-To-The Bones® Fried Chicken, a choice of one (1) Pancit, Chopsuey, or Lumpiang Shanghai, one (1) Large Plain Rice, five (5) glasses of iced tea, soft drinks, or sago’t gulaman, and five (5) regular Buko Pandans. This feast for five can be yours for just PHP1,799.

With Simbang Gabi just around the corner and the year almost ending, cap off every get-together with Bibingka Cheesecake, Max’s Corner Bakery’s unique take on the classic Filipino Christmas staple. For only PHP249, this extraordinary kakanin and cheesecake concoction is a marriage of soft, fluffly vanilla chiffon and smooth and silky cheesecake, generously topped with salted egg slices. Wrapped in aromatic banana leaves, the Bibingka Cheesecake is definitely a nostalgic yet ultra-modern treat for you and your loved ones. Max’s Corner Bakery also has its heavenly Caramel Fudge Cake available for only PHP687, which is an incredibly moist and fudgy chocolate cake elevated with luxurious caramel icing and piped chocolate fudge.

“For Filipinos, Christmas time means reuniting with friends, families, and loved ones from all over the world and catching up on what a wonderful year it has been,” says Max’s Restaurant & Max’s Corner Bakery Marketing Director Mark De Joya. “As a brand that has always championed both the culinary and cultural heritage of the Philippines, we take it as our highest duty to ensure that this tradition stays as valuable and meaningful to every generation. These new Christmas offerings are our small way of giving Filipinos of all kinds a means to come together and reconnect over great food.”

Indeed, Max’s newest dishes and treats especially made for the Christmas season will have diners come running to their nearest store despite the holiday rush!

From November 4, 2019 till January 3, 2020, the new Nilagang Pasko and Holiday Classics Supreme Bundle is available in all Max’s Restaurant branches nationwide, and Bibingka Cheesecake and Caramel Fudge Cake in all Luzon stores only. For more information, visit http://www.facebook.com/maxsrestaurant.

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DOUBLE THE SURPRISE FOR EVERY KIND OF DAD WITH MAX’S SPECIAL FATHER’S DAY BUNDLES AND PERKS FOR ADVANCE DELIVERY

FROM SARAP-TO-THE-BONES® TO SARAP-IN-A-BUN: SAVOR MAX’S ALL-TIME FAVORITE CHICKEN, NOW IN A SANDWICH

A UNIQUELY PINOY CHRISTMAS WITH NEW DISHES AT MAX’S RESTAURANT